The Digital Marketing Specialist will drive IVP’s Digital customer acquisition efforts by managing our digital strategy; launching and managing campaigns via digital channels and platform; optimizing our web assets; and using analytics to measure, refine, and optimize our online performance.

Primary Responsibilities:

• Develop and execute IVP’S Digital Marketing strategy and initiatives
• Working with other team members and support groups, manage the development of digital content for the website with an emphasis on SEO and inbound marketing best practices via WordPress
• Collaborate with the Product team to leverage the product as a lead generation tool
• Work with the head of marketing to help refine user personas and customer journey to identify areas for improved content and user experience across all digital properties

Qualifications:

• Strong understanding and hands-on experience of digital marketing landscape including SEO, Adwords, display, social, etc.
• Ability to think strategically but also dive into campaign planning and execution
• 4+ years’ experience managing the use of and/or relationships with digital distribution and social platforms
• Bachelor’s degree in a related field preferred plus hands-on digital marketing experience in B2B
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with content management and Mail systems
• An in-depth understanding of social media and Digital platforms
• Experience in social media content deployment
• Solid experience in paid marketing, including Google AdWords (Search, Display) and Paid Social (LinkedIn)
• Good oral/written communication skills

Preferred Skills:

• A background in B2B, preferably with Fintech experience and understanding would be beneficial
• Creative, organized, detail-oriented self-starter with exceptional follow-up skills, capable of managing multiple priorities in a fast-paced, multi-priority environment.
• Working knowledge and experience in Adobe and Microsoft Design suite is a plus
• Nimble and agile team player with the ability to thrive in a fast-paced startup environment where direction and goals can pivot quickly to meet business objectives
• Avid communication with a natural attention to detail and solutions-oriented mindset
• Quantitative and data-driven thinking of marketing ideation, planning, and execution