Digital Marketing Specialist

at IVP (View all jobs)

The Digital Marketing Specialist will drive IVP’s Digital customer acquisition efforts by managing our digital strategy; launching and managing campaigns via digital channels and platform; optimizing our web assets; and using analytics to measure, refine, and optimize our online performance.

Primary Responsibilities:
  • Develop and execute IVP’S Digital Marketing strategy and initiatives
  • Working with other team members and support groups, manage the development of digital content for the website with an emphasis on SEO and inbound marketing best practices via WordPress
  • Collaborate with the Product team to leverage the product as a lead generation tool
  • Work with the head of marketing to help refine user personas and customer journey to identify areas for improved content and user experience across all digital properties
  • Strong understanding and hands-on experience of digital marketing landscape including SEO, Adwords, display, social, etc.
  • Ability to think strategically but also dive into campaign planning and execution
  • 4+ years’ experience managing the use of and/or relationships with digital distribution and social platforms
  • Bachelor’s degree in a related field preferred plus hands-on digital marketing experience in B2B
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
  • Experience working with content management and Mail systems
  • An in-depth understanding of social media and Digital platforms
  • Experience in social media content deployment
  • Solid experience in paid marketing, including Google AdWords (Search, Display) and Paid Social (LinkedIn)
  • Good oral/written communication skills
Preferred Skills:
  • A background in B2B, preferably with Fintech experience and understanding would be beneficial
  • Creative, organized, detail-oriented self-starter with exceptional follow-up skills, capable of managing multiple priorities in a fast-paced, multi-priority environment.
  • Working knowledge and experience in Adobe and Microsoft Design suite is a plus
  • Nimble and agile team player with the ability to thrive in a fast-paced startup environment where direction and goals can pivot quickly to meet business objectives
  • Avid communication with a natural attention to detail and solutions-oriented mindset
  • Quantitative and data-driven thinking of marketing ideation, planning, and execution

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